The Foundry | David Eccles School of Business | University of Utah

What is Foundry Utah?

Building Online Stores with Dave Hermansen

Posted on

  Kyle Gray spoke with Dave Hermansen form StoreCoach.com on his unique process to finding successful business niches. This is a great conversation for anyone interested in building a business online. We talk about how you can educate yourself in the skills you need, (StoreCoach offers lots of free resources), and how you can get   …Continue Reading


Case Study: Elite kite surfer and serial entrepreneur Judson Burdon

Posted on

On March 17 and 20 the Entrepreneurship and Strategy Department and the Lassonde Entrepreneur Institute hosted Judson Burdon – elite kite surfer, Anguilla resident, and serial entrepreneur – for a two-lecture series on entrepreneurial leadership and management. One of the signature strengths of the Lassonde Entrepreneur Institute is its commitment to support entrepreneurship in all   …Continue Reading


Video Interview: Outsourcing, Podcasting, and Lifestyle Business with Justin Cooke

Posted on

  Justin Cooke is the founder of Empire Flippers,  a business the builds, buys and sells niche websites that have potential to make thousands of dollars each month. He runs this business in the Philippines. He has a very unique entrepreneurial journey and will shares advice on how to use outsourcing, and podcasting to grow   …Continue Reading


Google uses OKRs too

Posted on

At the Foundry, we use a distinct approach to get things done. When applying to the Foundry, the first thing you do is complete a MOKR, which stands for Mission, Objective, Key Results. It is a simple 2 page document that we ask all applicants to complete and use throughout the cohort. Additionally, all participants produce   …Continue Reading


Entrepreneur Story: Heaven Cupcake

Posted on

How to Start a Company and Make it on Reality TV: The Evolution of Heaven Cupcake Reposted from the David Eccles School of Business’s Blog: http://blog.alumni.business.utah.edu/?p=1743#more-1743  The story of Heaven Cupcake starts with my desire to have a company of my own with a market-worthy product and healthy culture (which I feel a lot of companies are   …Continue Reading


Myth: Market research requires expertise

Posted on

Myth: Market research requires expertise. Reality: Market research is about looking in the right places and listening Implications: Any market is accessible   “Knowledge is power” Entrepreneurs often know something that everyone else doesn’t know (sometimes it is how to execute) and chooses to capitalize on that knowledge within a certain market. So how do   …Continue Reading


Myth: If you are going to fail, fail fast.

Posted on

Myth: If you are going to fail, fail fast. Reality: Creating something new requires learning quickly, not failure Implications: Focus on how you can learn quickly to increase the chances for success. The phrase “fail fast, fail cheap, and fail often” has become a mantra along with the buzzword “pivot” in the startup world with the   …Continue Reading


Armor Active on KUTV

Posted on

Scott Paul and Kyle Muir started Armor Active in F3. Recently, KUTV featured ArmorActive’s new product at the Consumer Electronics Show. Watch here.


PRIMER ON OBJECTIVES AND KEY RESULTS (OKR) MANAGEMENT SYSTEM

Posted on

This piece is reposted from Cameron Brain’s blog. Cameron was in the fourth cohort of the Foundry (F4). BACKGROUND: About a year and a half ago my co-founder and I decided to employ a system called Objectives and Key Results to set and track goals within our company. Creating plans and tracking results is something that’s   …Continue Reading


What is Foundry Utah?

Posted on

The Foundry is a business accelerator educational program funded and supported by the University of Utah, David Eccles School of Business. We created the Foundry to accelerate regional economic growth through the development of principled, lifelong, entrepreneurial leaders.