The Foundry | David Eccles School of Business | University of Utah

What is Foundry Utah?

Entrepreneur Story: Heaven Cupcake

Posted on

How to Start a Company and Make it on Reality TV: The Evolution of Heaven Cupcake Reposted from the David Eccles School of Business’s Blog: http://blog.alumni.business.utah.edu/?p=1743#more-1743  The story of Heaven Cupcake starts with my desire to have a company of my own with a market-worthy product and healthy culture (which I feel a lot of companies are   …Continue Reading


Myth: Market research requires expertise

Posted on

Myth: Market research requires expertise. Reality: Market research is about looking in the right places and listening Implications: Any market is accessible   “Knowledge is power” Entrepreneurs often know something that everyone else doesn’t know (sometimes it is how to execute) and chooses to capitalize on that knowledge within a certain market. So how do   …Continue Reading


Myth: If you are going to fail, fail fast.

Posted on

Myth: If you are going to fail, fail fast. Reality: Creating something new requires learning quickly, not failure Implications: Focus on how you can learn quickly to increase the chances for success. The phrase “fail fast, fail cheap, and fail often” has become a mantra along with the buzzword “pivot” in the startup world with the   …Continue Reading


Armor Active on KUTV

Posted on

Scott Paul and Kyle Muir started Armor Active in F3. Recently, KUTV featured ArmorActive’s new product at the Consumer Electronics Show. Watch here.


PRIMER ON OBJECTIVES AND KEY RESULTS (OKR) MANAGEMENT SYSTEM

Posted on

This piece is reposted from Cameron Brain’s blog. Cameron was in the fourth cohort of the Foundry (F4). BACKGROUND: About a year and a half ago my co-founder and I decided to employ a system called Objectives and Key Results to set and track goals within our company. Creating plans and tracking results is something that’s   …Continue Reading


What is Foundry Utah?

Posted on

The Foundry is a business accelerator educational program funded and supported by the University of Utah, David Eccles School of Business. We created the Foundry to accelerate regional economic growth through the development of principled, lifelong, entrepreneurial leaders.  


Why Utah Matters To Virgin, Amazon, And LeBron James

Posted on

Fast Company wrote about us. The article features some of our Foundry Entrepreneurs, Scott Paul (ArmorActive), Phil Kilcrease (5th Street Games), and  Patrick Duke-Rosati (La Hacienda). READ THE ARTICLE on www.fastcompany.com


Bill Schulze talks about Foundry Utah on the radio

Posted on

On Nov 5th on Mountain Money, KPCW’s Larry Warren and Doug Wells interview Bill Schulze from the Foundry at the University of Utah. Listen to the first 25 minutes to hear the interview. Listen to Bill on KPCW  


Entrepreneurship is a team sport

Posted on

Myth: Entrepreneurs are successful because they can do it all. Reality: Entrepreneurs succeed because they know what they are good at and what they are not good at.They assemble productive teams and they delegate. Entrepreneurs succeed because they learn from the greater business community. Implications for you: You don’t have to be an expert to start   …Continue Reading